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4DX and ScreenX report record growth in first half of 2025
CJ 4DPlex reveals a 47% increase in box office earnings in North America.

CJ 4DPlex reports significant growth in premium theater formats for the first half of 2025.
4DX and ScreenX Display Record Growth in 2025
CJ 4DPlex announced a 47% increase in box office grosses for its 4DX and ScreenX formats in North America, totaling $55 million in the first half of 2025. This figure marks a record for the company, significantly outpacing the overall domestic box office growth of 18% during the same period. The rise highlights the popularity of immersive movie experiences, as audiences flock to theaters for unique features such as motion-synchronized seats and panoramic screens. Notable films driving this success include the live-action remake of 'How to Train Your Dragon' and 'A Minecraft Movie.'
Key Takeaways
"Audiences are clearly seeking out memorable moments they can’t replicate at home."
This quote from Don Savant highlights the desire for immersive experiences in theaters.
"Achieving record-breaking results during the first half of the year was made possible thanks to strong collaboration with filmmakers."
Jun Bang emphasizes the importance of cooperation with studios for promoting premium formats.
The impressive growth of 4DX and ScreenX formats signals a shift in consumer preferences, with audiences seeking more engaging cinematic experiences. As ticket prices rise for these premium formats, theaters may be rethinking their offerings to capitalize on this trend. The industry's future seems increasingly focused on creating memorable moments that cannot be replicated at home, hinting at a more vibrant and experiential future for moviegoing. As Jun Bang, CEO of CJ 4DPlex, emphasized, collaboration with Hollywood studios is essential to harness the full potential of these formats.
Highlights
- Moviegoers are looking for experiences they can’t replicate at home
- Record-breaking results show premium formats are redefining cinema
- CJ 4DPlex signals a cinema evolution with immersive experiences
- Audience demand for unique formats defines the future of movie theaters
Market Sensitivity and Financial Implications
Rising popularity of 4DX and ScreenX formats could shift industry revenue streams. Increased ticket prices may affect public accessibility.
The comfort of home may never compete with the thrill of these immersive formats.
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